Skip to Content
Web Analytics
book

Web Analytics

by Avinash Kaushik
June 2007
Beginner to intermediate
480 pages
13h 6m
English
Sybex
Content preview from Web Analytics
10
Month 5: Website Experimentation and Testing—Shifting the Power to Customers and Achieving Significant Outcomes
We have discussed the limitations of understanding customer intent simply from their clicks and the sheer diversity of reasons why customers come to our websites.
The practical manifestations of these two problems is that it is significantly more difficult to find actionable insights and it is even harder to find actionable insights that affect your bottom line. (The bottom line is not just revenue; it can be improved customer satisfaction, lowered customer service costs, or simply an inferred benefit to your company brand.)
The essence of customer centricity is to focus on helping your customers solve their problems (instead of ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Web Analytics

Web Analytics

Nicolas Malo, Jacques Warren
Web Analytics 2.0

Web Analytics 2.0

Avinash Kaushik
Google Analytics

Google Analytics

Justin Cutroni
Google Analytics

Google Analytics

Justin Cutroni

Publisher Resources

ISBN: 9780470130650