Introduction
With this book I have three simple goals:
• To share with you my deep passion for the Web and web analytics with the utmost evangelistic zeal that I can muster. I love the Web and the complex decision making it demands, and I think you should too.
• To expand your perspective on what web analytics is, what it should be, and how it is the cornerstone of an awesome customer-centric web strategy allowing you to experiment, learn, and measure in ways that were unimaginable with any other customer touch point thus far. Web analytics is more than clickstream, it is more than conversion rate, and it is more than just numbers.
• To provide you a practitioner’s perspective of what it takes to be successful at web analytics. This book is the ...
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