Bibliographie
Anderson, C., The Long Tail, Hyperion, 2008, nouvelle édition ; traduction française : La Longue Traîne : La nouvelle économie est là !, Pearson Education, 2009, 2e éd.
Arikan, A., Multichannel Marketing, Metrics and Methods for On and Offline Success, Sybex, 2008.
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Bailey, M., Internet Marketing An Hour A Day, Sybex, 2011.
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Chardonneau, ...
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