Bibliographie
Anderson, C., The Long Tail, Hyperion, 2008, nouvelle édition ; traduction française : La Longue Traîne : La nouvelle économie est là !, Pearson Education, 2009, 2e éd.
Arikan, A., Multichannel Marketing, Metrics and Methods for On and Offline Success, Sybex, 2008.
Ash, T., Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, Sybex, 2008.
Ayres, I., Super Crunchers: Why Thinking-by-Numbers is the New Way to Be Smart, Bantam Books, 2007.
Bailey, M., Internet Marketing An Hour A Day, Sybex, 2011.
Batelle, J., The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, Portfolio, 2005.
Burby, J., Atchison, S., Actionable Web Analytics, Sybex, 2007.
Chardonneau, ...
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