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Web Analytics
book

Web Analytics

by Nicolas Malo, Jacques Warren
August 2012
Intermediate to advanced content levelIntermediate to advanced
282 pages
7h 36m
French
Eyrolles
Content preview from Web Analytics

Bibliographie

Anderson, C., The Long Tail, Hyperion, 2008, nouvelle édition ; traduction française : La Longue Traîne : La nouvelle économie est là !, Pearson Education, 2009, 2e éd.

Arikan, A., Multichannel Marketing, Metrics and Methods for On and Offline Success, Sybex, 2008.

Ash, T., Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, Sybex, 2008.

Ayres, I., Super Crunchers: Why Thinking-by-Numbers is the New Way to Be Smart, Bantam Books, 2007.

Bailey, M., Internet Marketing An Hour A Day, Sybex, 2011.

Batelle, J., The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, Portfolio, 2005.

Burby, J., Atchison, S., Actionable Web Analytics, Sybex, 2007.

Chardonneau, ...

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Publisher Resources

ISBN: 9782212172096