May 2009
Intermediate to advanced
440 pages
13h 23m
English
book
Web Application Architecture: Principles, Protocols and Practices, 2nd Edition
by Leon Shklar, Rich Rosen
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Chapter 12. Search Technologies
IN THIS CHAPTER
Web search
Search applications
Search engine optimization
OBJECTIVES
Introduce and illustrate basic search algorithms.
Examine common enhancements to search algorithms.
Discuss Google's Page Rank and other web search techniques.
Analyze web spider architecture and principles of operation.
Analyze the architecture of modern search applications.
Examine techniques used in search engine optimization, including "Black Hat" techniques.
People use the web for many different reasons: to shop, to be entertained, to read news, and to perform research. As the exponential growth of the web continues, new on-line resources are constantly appearing, while old resources move, change and sometimes disappear. Search engines have become the primary means for finding relevant information. It is not enough for web site owners simply to offer content and applications that people want; they must make sure that global search engines find their offerings and attract visitors to their sites.
The importance of search technology is not limited to the global search engines like Google, Yahoo, and Ask.com. It is just as critical for local applications that provide search functionality for a single site or a set of related sites. The global search engines make use of proprietary search technologies, which are not available to the general application development community. The most popular of the publicly available technologies are Fast, Google Enterprise (which includes a ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.