O'Reilly logo

Web Content Management: A Collaborative Approach by Russell Nakano

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter One. The Internet Changes the Rules of the Game

 

I learned there are troubles

Of more than one kind.

Some come from ahead

And some come from behind.

But I’ve bought a big bat.

I’m all ready, you see.

Now my troubles are going

To have troubles with me.[*]

 
 --Dr. Seuss, I Had Trouble in Getting to Solla Sollew

Executive Summary

The Internet is changing many of the unwritten rules that businesses have been following, consciously or otherwise. By connecting people and organizations electronically, and by offering new opportunities for businesses to communicate and interact with customers, partners, employees, and even with actual and potential competitors, the Internet forces us all to rethink how we operate and manage web properties. This chapter ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required