Chapter One. The Internet Changes the Rules of the Game
I learned there are troubles Of more than one kind. Some come from ahead And some come from behind. But I’ve bought a big bat. I’m all ready, you see. Now my troubles are going To have troubles with me.[*] | ||
| --Dr. Seuss, I Had Trouble in Getting to Solla Sollew | ||
Executive Summary
The Internet is changing many of the unwritten rules that businesses have been following, consciously or otherwise. By connecting people and organizations electronically, and by offering new opportunities for businesses to communicate and interact with customers, partners, employees, and even with actual and potential competitors, the Internet forces us all to rethink how we operate and manage web properties. This chapter ...
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