It’s been a hard day’s night,
And I’ve been working like a dog.[*]
|--John Lennon and Paul McCartney|
Beyond the mountains
there are again mountains.
The best way to understand content management is to watch a web team in action. This chapter tells a story about a team that manages a web property; it shows how the assets evolve over several years from an exploratory prototyping effort into an enterprise-critical business operation. As the story unfolds, we highlight the core issues of content management via commentary to illustrate how each issue originates, and to point out the approach the team takes to overcome the challenge.