Chapter Eight. Multiple Web Initiatives


Chaos often breeds life, when order breeds habit.[*]

 --Henry Brooks Adams

Executive Summary

Multiple, concurrent web initiatives require careful arrangement of people and assets to effectively achieve business goals. Delineate a web property under the responsibility of an organization with a well-defined charter. Follow the WSE paradigm (work area, staging area, and edition), to define a branch of development that consists of a staging area, and associated work areas and editions.


Most organizations engage in multiple web initiatives simultaneously. There’s too much to do in so little time. Alternate sales channels need to be explored. Partnerships need to be supported via an extranet. New product ...

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