Web Content Management: A Collaborative Approach

Chapter Nine. Using Web Content Management for Globalization

	Every shoe fits not every foot.
	--proverb

Executive Summary

Business realities increasingly demand that companies globalize their web properties. We use the techniques we’ve learned to design a web content management infrastructure for a company’s globalization initiative. We identify the asset types, define the primary work cycles, design the deployment infrastructure, introduce a branch structure to support multiple initiatives, and design a content entry subsystem using templates.

Introduction

An organization exploits the full potential of the Internet by globalizing its web properties. It reaches customers, partners, and suppliers in a particular region by appropriate use of language ...