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Web Content by Janet Mizrahi

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CHAPTER 7

Writing Other Frequently Used Web Genres

So far we’ve talked about specific types of web content, from websites to newsletters to the various forms of social media. This chapter will address other frequently used web content, including advertising, news releases, and podcasts.

Advertising

Anyone surfing the Internet or who has an email account knows that a tremendous amount of what we see on our screens comes in the form of advertising. Whether it is an ad embedded almost anywhere we search or an email blast in our inboxes, advertising is prevalent. Here we’ll discuss online ads and email blasts, two of the most common types of advertising on the web.

Online Ads

If you have ever tried to create an ad, you know that advertising copy ...

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