Index
A
Advertising, 81–85
email blasts, 84–85
online ads, 81–84
Assessing, writing process
audience, 1–3
avoid plagiarizing, 4
categorize your information, 4
conduct research, 4
organize information, 4
outline, create, 4
purpose, 3
Assess, Write, Edit (AWE) steps, 1–8
A Style Guide for Business and Technical Communication (Covey), 13
Audience Profile table, 2–3
Avoiding Wordiness Checklist, 5
AWE steps. See Assess, Write, Edit steps
A Writer’s Reference (Hacker), 13
B
Bad news release, news releases, 86
Blogs writing, 70–73
characteristics of, 71–73
Bulleted points, 23, 24
C
Casual tone, web writing, 29
Column length, website, 34
Contrast Repetition Alignment Proximity (C.R.A.P), 34–35
Conversational tone, web writing, 29
C.R.A.P. See Contrast ...
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