February 2013
Intermediate to advanced
304 pages
7h 42m
English
Content preview from Web Copy That Sells, 3rd Edition
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FOUR STEPS TO WEB COPYWRITING SUCCESS
I learned a foolproof secret to success in any undertaking, and I’ve applied it to web copywriting, as follows:
Step 1: Understand exactly what you want your web copy to accomplish. In other words, define your objective, but this time be more specific. If you can, quantify the results you want to get. It could be to convert 10 percent or more of your web visitors into customers, or to sell ten books per day, or to generate $1,000 in sales per day. Write down exactly what you want to accomplish.
Step 2: Take action to fulfill your objective. This includes writing the best possible web copy and marketing communications and getting traffic to your website (using linking strategies, search engine optimization, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.