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Web Copy That Sells, 3rd Edition by Maria Veloso

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HOW WELL DOES YOUR WEBSITE SELL?

In the years I’ve spent specializing in web copywriting, I’ve developed a comprehensive Formula for Mathematically Measuring the Selling Quotient of Web Copy. I coined the term selling quotient (SQ), which is the predictor of a website’s sales performance based on its web copy.

You can plug this formula into your existing web copy and determine exactly what kind of a selling job your website is doing. You can also use it as a tool for evaluating web copy that you have written following the guidelines in the first four chapters of this book.

This formula allows you to grade your web copy on a scale of 1 to 100. The real beauty in the formula, though, is that even if your website scores low, you will know exactly ...

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