February 2013
Intermediate to advanced
304 pages
7h 42m
English
Content preview from Web Copy That Sells, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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TRAFFIC CONVERSION: TURNING VISITORS INTO CUSTOMERS
On the Internet, there are two fundamental ways of acquiring website sales: The first is to generate traffic to your website (traffic generation), and the second is to convert your website visitors into customers (traffic conversion).
Web copywriting is the primary element of traffic conversion. Make no mistake about it, as a web copywriter, your primary function is as a traffic converter. After all, what good is all the traffic in the world if you can’t get visitors to your site to do what you want them to do when they get there?
Traffic generators are those things that drive traffic to a website. These include search engine traffic, pay-per-click advertising campaigns, affiliate marketing, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.