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Web Copy That Sells, 3rd Edition by Maria Veloso

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THE FRAME-OF-MIND MARKETING METHOD FOR WRITING E-MAILS

Empathy is defined as the capacity to understand, be aware of, be sensitive to, and vicariously experience the feelings, thoughts, and experiences of another person. Frame-of-mind marketing grows directly out of that feeling of empathy. While many seem to be born with that ability, the good news is that empathy is not a genetic trait but, rather, a skill that you can easily develop.

The ability to view things from the perspective of your audience is valuable not only in copywriting and marketing, but for all social interactions. The more sensitive you are to people’s frame of mind, the more persuasive you can be, the more rapport you can have with them, and, consequently, the more they will ...

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