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Web Copy That Sells, 3rd Edition by Maria Veloso

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HOW TO WRITE IRRESISTIBLE AUTORESPONDER E-MAILS

Once you have captured the names of those people you enticed with the free report and confirmed their desire to subscribe to your list via a double opt-in procedure (see Chapter 4), if possible, what do you send them via e-mail? Send a series of follow-up e-mails using the autoresponder mechanism.

Quick Primer on Autoresponders

Most web hosts allow you to use e-mail addresses that automatically call up a prewritten e-mail that you upload to their server. When someone sends an e-mail to that address, your web host’s server automatically sends out the prewritten e-mail that you uploaded. For example, if you send a blank e-mail to freelance@webcopywritinguniversity.com, you will automatically receive ...

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