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Web Copy That Sells, 3rd Edition by Maria Veloso

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MARKETING VIA ONLINE VIDEOS

In February 2005, a fledgling company called YouTube opened for business and provided an online space where users could upload, view, and share video clips.

The collective impact that YouTube and other video-sharing websites have made on the lives of Internet users is staggering, and online video watching has reached epidemic proportions, encompassing the majority of all broadband traffic. Now its effect on the way we do marketing on the web is also becoming evident. Consider these statistics:

YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month (as of February 2011).

According to the latest data from comScore Video Metrix, 182 million U.S. Internet ...

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