February 2013
Intermediate to advanced
304 pages
7h 42m
English
Content preview from Web Copy That Sells, 3rd Edition
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INTRODUCTION TO THIRD EDITION
The Greek philosopher Socrates once said, “The only true wisdom is in knowing you know nothing.” Very few stories convey the profound truth of his statement better than this story of Chinese Taoist origin:
There was a farmer who lived in a poor country village. He was considered quite well-to-do because he owned a horse which he used for plowing and for transportation. One day his horse ran away. All his neighbors exclaimed how terrible this was, but the farmer simply said, “Maybe, maybe not.”
A few days later the horse returned and brought two wild horses with it. The neighbors all rejoiced and told the farmer how fortunate he was, but the farmer just said, “Maybe, maybe not.”
The next day the farmer’s son ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.