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Web Design All-in-One For Dummies, 2nd Edition by Sue Jenkins

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Chapter 5: Attracting Visitors to Your Site

In This Chapter

check.png Using e-newsletters to attract visitors

check.png Writing free tips and articles

check.png Blogging to attract site visitors

check.png Holding contests and sweepstakes

check.png Linking and sharing with social media

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One of the best ways to figure out what will attract visitors to a particular site is to think about the site from the visitor’s perspective. When most people visit a website, they’re typically looking for specific information about a particular product or service, such as a 16.6-cubic-foot refrigerator or a Promaster 28–210mm f3.5–5.6 MF lens for a Nikon camera. Finding that information is important — presuming the products or services are the online company’s bread and butter.

To make those customers happy and keep them coming back, a website should also provide other relevant information that supports the product or service, such as the answers ...

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