Chapter 5: Attracting Visitors to Your Site
In This Chapter
Using e-newsletters to attract visitors
Writing free tips and articles
Blogging to attract site visitors
Holding contests and sweepstakes
Linking and sharing with social media
One of the best ways to figure out what will attract visitors to a particular site is to think about the site from the visitor’s perspective. When most people visit a website, they’re typically looking for specific information about a particular product or service, such as a 16.6-cubic-foot refrigerator or a Promaster 28–210mm f3.5–5.6 MF lens for a Nikon camera. Finding that information is important — presuming the products or services are the online company’s bread and butter.
To make those customers happy and keep them coming back, a website should also provide other relevant information that supports the product or service, such as the answers ...