Chapter 3: Search Engine Optimization and Site Maintenance
In This Chapter
Understanding search engine optimization (SEO)
Seeing the benefits of ethical SEO
Improving search engine rankings with HTML
Submitting a URL to search engines
Improving visibility and accessibility with a site map
Performing site maintenance
Keeping your site up to date
Your site is up and running — give yourself a giant pat on the back, take a deep breath, and get ready to do a few more things to make the most out of all your hard work. Although additional work is not an absolute requirement, you can apply a handful of other useful techniques to your site to make it even more search engine and visitor friendly. ...
