Chapter 3. Managing for ROI
 | âHereâs an idea: The next time youâre telling a story, have a POINT! It makes it so much more interesting for the listener!â |  |
 | --Neal Page (Steve Martin), Planes, Trains & Automobiles |
Weâre admittedly more annoyed than most by bad web design. But it isnât bad design itself that really bothers us. Itâs the missed opportunity to do something right. The wasted potential. And the wasted effort.
It takes as much or more time and money for companies to create poor designsâand thus poor user experiencesâas it would take to create good designs and good user experiences. We hate seeing all that money being left on the table.
Our goal is to help you get the most from your web investment. To do so requires ...
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