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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Sandra Niehaus, Lance Loveday

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Chapter 10. Digging Deeper

 

“Always read something that will make you look good if you die in the middle of it.”

 
 --P.J. O’Rourke

For those gluttons for punishment who may find themselves hooked on some of the concepts discussed herein, we’ve compiled a handy list of references in this chapter.

This list includes most of the references used in the book as well as a smattering of the people, writings, and research that have most influenced us in our work over the years.

This list is broken out by the following topics:

  • Usability and user behavior

  • Design

  • Web design

  • Online marketing

  • Persuasion and persuasive selling

  • Metrics

  • Search engine marketing

What, No Carrier Pigeons?

After droning on for nine chapters about the importance of the web and how to get the most ...

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