“Always read something that will make you look good if you die in the middle of it.”
For those gluttons for punishment who may find themselves hooked on some of the concepts discussed herein, we’ve compiled a handy list of references in this chapter.
This list includes most of the references used in the book as well as a smattering of the people, writings, and research that have most influenced us in our work over the years.
This list is broken out by the following topics:
Usability and user behavior
Persuasion and persuasive selling
Search engine marketing
After droning on for nine chapters about the importance of the web and how to get the most ...