Chapter 10. Digging Deeper
“Always read something that will make you look good if you die in the middle of it.” | ||
| --P.J. O’Rourke | ||
For those gluttons for punishment who may find themselves hooked on some of the concepts discussed herein, we’ve compiled a handy list of references in this chapter.
This list includes most of the references used in the book as well as a smattering of the people, writings, and research that have most influenced us in our work over the years.
This list is broken out by the following topics:
Usability and user behavior
Design
Web design
Online marketing
Persuasion and persuasive selling
Metrics
Search engine marketing
What, No Carrier Pigeons?
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