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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Sandra Niehaus, Lance Loveday

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Introduction

 

“A man begins cutting his wisdom teeth the first time he bites off more than he can chew.”

 
 --Herb Caen

This book is a child borne, like many others, of a cosmic combination of passion, frustration, experience, and luck.

Passion—we quite simply love what we do and care deeply about the results. We hope we’re able to communicate this in our writing.

Frustration—it seems for every victory we gain with clients, for every improvement we see through to completion, there are more battles to fight. And the word about usable, business-focused web design isn’t spreading quickly enough for us. We joke (mostly) about being “endlessly offended” by the overall state of web design.

Experience—our combined 22 years working in the web space have taught ...

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