Chapter 3. Designing the Right Site for the Right Crowd
In This Chapter
Determining your audience
Creating an outline for your site
Transitioning from outline to site map
Building a site map
Deconstructing an existing site
Marketing to your audience
One of the key balancing acts you as a Web designer must do is reconcile what clients think they want and what their customers actually need. During the Definition stage, you gather a bunch of business requirements. These requirements are really just a client wish list because not all the requirements are feasible within the project's timeline and budget, nor are they appropriate for the end user. This is why it's so important to not only define the three or so overarching business goals for the site, but also determine the top three or so user goals. These combined high level goals become your measuring stick when determining what kind of content and features to include in the site and how best to organize them.
In this chapter, you get to play the role of Information Architect. You determine what kind of people are going to be using the site and think through what kind of things they'll want to do. You find out how to balance customer needs with the client's wish list of requirements and develop an outline and a site map that becomes the foundation of the Web site.
Who Is the Audience?
Before you can design a site, you must first understand the ...