Web Design For Dummies®, 2nd Edition

Chapter 11. Presenting Your Design Masterpiece

In This Chapter

• Assembling design options for a client

• Creating an online and offline presentation

• Printing and mounting your mock-ups

• Presenting work to clients

After a lot of planning, assembling a site map, and brushing up on a host of Web graphic design issues (everything from designing above the fold line to using type and color effectively), the next step is to put everything you know to good use. Before you can begin any graphic or HTML production on a Web site, you must first prepare a variety of design options and present them to the client for approval.

The designs should be mock-ups of a few finished Web pages so a client can get an idea of what the final site may look like. From these mock-ups, a client can choose the final direction of the site.

In this chapter, I show you how to prepare a presentation so clients can see how your designs look in a Web browser. I also show you how to print your designs and mount them on boards. Together, an online and a printed presentation helps clients better understand your design ideas, which enables them to choose a direction for their site. I also give you tips for pitching your work to clients and guiding them toward the design solution that you think is best.

Developing Design Directions

To help clients visualize the final look and feel of the site, you should assemble a set of three to five ...