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3

Designing the Right Site for the Right Crowd

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In This Chapter

arrow Determining your audience

arrow Creating an outline for your site

arrow Transitioning from outline to sitemap

arrow Building a sitemap

arrow Deconstructing an existing site

arrow Marketing to your audience

One of the key balancing acts that you as a web designer must do is reconcile what clients want and what their customers need. During the Definition stage (as outlined in Chapter 2), you gather a bunch of business requirements. These requirements are really just a client wish list, because not all the requirements are feasible within the project’s timeline and budget, nor are they appropriate for the end user. That’s why it’s so important to not ...

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