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7

Web Graphic Design 101

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In This Chapter

arrow Understanding page layout strategy

arrow Creating comps

arrow Establishing visual priority

arrow Combining color, text, and graphics

arrow Using a grid layout system

arrow Developing design guidelines for text and graphics

The principles of a balanced layout and use of text and graphics apply to designing websites just as they do in other media such as print and video, but with a different set of constraints. Using interactive digital media, including websites and mobile applications, requires that you think “small-and-efficient,” that you focus on consistency and providing a “sense of place,” and that you work to progressively reveal information over a series of pages ...

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