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14

Platform Selection, Content Management, Analytics, and SEO

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In This Chapter

arrow Choosing a development platform

arrow Using a CMS, or content management system

arrow Setting up web analytics and tracking the flow of site traffic

arrow Making your site search-engine-friendly

This chapter covers four valuable “behind the curtain” aspects of web design: development platform options, content management, analytics, and search engine optimization (also known as SEO) — no solid website can be complete without all three.

In addition to a website’s presentation layer — covered in Chapter 13 — you as a budding web designer are going to have to wrestle with a site’s underlying content or data layer, the integration of databases, keywords, and special programming. Even medium-size websites generally put all their content in a database whose task is to populate each web page with content elements such as text, ...

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