April 2012
Beginner
352 pages
8h 39m
English
Content preview from Web Design For Dummies® 3rd Edition
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14
Platform Selection, Content Management, Analytics, and SEO
In This Chapter
Choosing a development platform
Using a CMS, or content management system
Setting up web analytics and tracking the flow of site traffic
Making your site search-engine-friendly
This chapter covers four valuable “behind the curtain” aspects of web design: development platform options, content management, analytics, and search engine optimization (also known as SEO) — no solid website can be complete without all three.
In addition to a website’s presentation layer — covered in Chapter 13 — you as a budding web designer are going to have to wrestle with a site’s underlying content or data layer, the integration of databases, keywords, and special programming. Even medium-size websites generally put all their content in a database whose task is to populate each web page with content elements such as text, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.