Platform Selection, Content Management, Analytics, and SEO
In This Chapter
Choosing a development platform
Using a CMS, or content management system
Setting up web analytics and tracking the flow of site traffic
Making your site search-engine-friendly
This chapter covers four valuable “behind the curtain” aspects of web design: development platform options, content management, analytics, and search engine optimization (also known as SEO) — no solid website can be complete without all three.
In addition to a website’s presentation layer — covered in Chapter 13 — you as a budding web designer are going to have to wrestle with a site’s underlying content or data layer, the integration of databases, keywords, and special programming. Even medium-size websites generally put all their content in a database whose task is to populate each web page with content elements such as text, ...