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Ten Things That Can Go Wrong
![9781118004906-co18.tif](/api/v2/epubs/9781118004906/files/images/9781118004906-co18_fmt.png)
In This Chapter
Letting scope creep gain the upper hand
Forging ahead without a sitemap
Getting stuck with an ugly design option
Neglecting user testing
Losing control of technical tinkering
Thinking too small for global needs
Excluding mobile editions of the website
Underestimating the need for a maintenance plan
Forgetting to incorporate analytics ...
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