Chapter 18  Enhancing Page Text with Typography

90 percent of design is typography. —Jeffrey Zeldman

This chapter covers

  • Setting the typeface
  • Working with Google fonts
  • Styling your web page words and paragraphs

Do you want to know the secret of great web design? Specifically, do you want to know the one design element common to almost all the best websites? The hidden-in-plain-sight design secret shared by nearly every outstanding website can be summed up in just two words:

Typography matters.

Typography—styles applied to enhance the legibility, readability, and appearance of text—is the web’s secret sauce, its magic dust. When you come across a site that has aesthetic appeal, chances are that a big chunk of that appeal comes from the site’s ...

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