In This Chapter
Defining the different kinds of Web sites
Selecting which Web site types are right for your business and you
Creating and maintaining your Web site content
Launching and connecting multiple Web sites to broaden your reach and Web presence
If 1995–2005 could be considered the infancy stage of the Internet, the years since could easily be called the competitive stage. These days, every industry online, right down to the most remote niche markets, is fiercely competitive. Successful business owners know that the only way to penetrate increased competition is to be visible in as many places and modalities as the Internet marketing budget allows. To accomplish the feat of gaining visibility, the practice today is to have multiple Web sites connected to each other as well as to a main Web site to promote a single business.
In this chapter, I introduce you to a variety of Web site types. Some may apply to you and your business more than others. My hope is that you discover ways to include in your marketing plans the idea of implementing multiple Web sites to supplement your main company Web site. When you expand your reach with multiple Web sites, your overall Internet traffic increases along with your leads and sales.
I begin with the most popular form of Web site, which I refer to as a "traditional" Web site. You get some shortcuts to get started on the design front. Then, I cover some other Web site types: blogs, mini-sites, ...