In This Chapter
Ensuring search engine visibility
Finding and fixing broken links
Minimizing code bloat
One way or another, business owners often block search engines from reading their content. And by doing so, they're cutting off a huge segment of their audience. If a search engine can't find your content, it can't index it, which means that it can't determine relevance. When this happens, you don't get ranked.
I've seen four Web sites in the last year disappear from the Google rankings because a developer put a tagline on every page of the site that read:
meta name="robots" content="noindex,nofollow"
Chances are that the developer put that tag there to prevent search engines from reading the site while she was building it. It's like covering a painting until it's unveiled. ...