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Web Marketing all-in-one for Dummies® by Marty Dickinson, John Arnold, Michael Becker, Elizabeth Marsten, Ian Lurie

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Chapter 3. Writing Like a Blogger

In This Chapter

  • Blog writing style and structure

  • Writing content for online readers

  • Setting a blogging schedule (and sticking to it)

  • Battling bloggage

No single blog style of writing exists. However, you can try out different techniques to make your blog easier to read (and write), such as using bullets to make more scannable pages, and using images to grab the reader's attention.

For most people, reading online is hard — far harder than reading a print page. You need to take that into account when you write your blog posts. And that's what this chapter is about: how to write posts that are easy for your readers to scan and read, write posts that they'll love, and write consistently over a long period of time.

All these efforts add up to a blog that firmly connects readers to your blog and your business. That, in turn, translates to a better connection with potential customers, and a more successful Internet marketing campaign.

Following the Three Blog S's

The ideal blog post (and blog) creates an image of you, the writer, in the reader's mind. That image is consistent, and it's one with which the reader can identify.

To reach that point, though, you have to know how to structure your posts, eliminate roadblocks to readers, and make sure they get your point. If you want to achieve that, all blog posts you write must follow the three S's:

  • Simplicity: Your writing should be clear and easy to read. Flowery language is a helpful way to show off your vocabulary, ...

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