Chapter 6. Promoting Your Posts
In This Chapter
Publishing your post
Using pinging to let the world know about a new post
Submitting your posts to social media sites
Letting other bloggers know when you write a new post
You spent hours writing that perfect post. Or you got inspired and hammered one out in a few minutes. Either way, you want to let the world know there's something new on your blog.
Closing that loop and promoting yourself is that essential last step that turns your blog from a collection of great writing to a real Internet marketing tool.
Note
Just clicking that Publish button in WordPress isn't enough. A whole online ecosystem has sprung up to help spread the word about new blog posts. This chapter will introduce you to it.
Publishing Your Post
In most blogging software, when you click Publish, a lot more happens than you might think. The blog software
Publishes your post on the blog
Updates the blog RSS feed to show the new post
Pings (alerts) relevant sites
See Chapter 2 of this minibook for more information on how to set up pinging.
Publishing is really more like "pushing." When you publish, your blog alerts many other blogs and Web sites about the new post. So, publishing a new post affects more than your own blog. It potentially alerts many, many other Web sites, as well as everyone who subscribes to your blog's RSS feed.
Note
I'm not telling you that you're alerting thousands (or more) people about a new post when you publish to give you stage fright. I just want you to understand ...
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