Chapter 1: Internet Business Basics
In This Chapter
Understanding the Internet marketing process
Creating a website plan
Knowing who your customers are
Setting goals for your website
Calculating your website promotion budget
Deciding what to do yourself and when to hire an expert
If you’re just getting started on the Internet, you may feel like you have a daunting task in front of you. Experienced Internet marketers feel similar stress in that they get so distracted with whatever new technology is released, they lose focus on the core components that have made their businesses thrive for so many years.
The good news for both groups is that the actual process for succeeding online hasn’t changed. Sure, more tools are available online today than there were in 1996, but all of those technological advances have been created to simply help you through the web marketing process.
This chapter ...