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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 3: Designing to Sell

In This Chapter

check.png Understanding the purpose of website design

check.png Preventing distraction from the sales process

check.png Using branding basics

check.png Keeping it legal

check.png Testing for usability

Do not be fooled by people you hear downplaying the importance of having a website for your business. Not only is it imperative to have a website, but the quality of its design is also more crucial than ever before. Even Google evaluates your website for quality design and even factors your branding into its algorithm. If Google thinks your design is important, you should too!

This chapter is devoted to using several design techniques to guide your website visitors through your online sales process without distracting them. You discover how to think about the effect of elements that appear on your site: branding, colors, fonts, and graphics. After making these key decisions, you’re ready to consider how to pull these elements together on your site layout — and in particular, ways that make ...

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