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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 6: Lead-Generation for Business Growth

In This Chapter

check.png Setting up ways prospects can contact you through the web

check.png Capturing visitors even if they visit your website and don’t buy

check.png Using multiple social networks to fuel your sales pipeline

Your website is the dominant online tool for generating business leads. All your online marketing efforts should be with the intent to draw targeted leads to your website. After he arrives there, you want the visitor to buy what you’re selling online or pick up the phone and call you with questions. Roughly 96 percent of those visitors will do neither!

This chapter is devoted to weeding out the chaff and capturing targeted leads. First you go through a series of steps to set up lead-capturing components on your website. Then you find specific traffic- building tips for acquiring those leads.

Perfecting Your Form

If you’ve ever added your name and e-mail address to a page on a website, you have experienced using a form. You probably also know how frustrating it can be to complete a form and submit it only to be met with an error page, realizing that your form submission didn’t work! Web forms have been an integral part of website functionality ...

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