Chapter 2: Choosing the Right Keywords
In This Chapter
Picking keywords that your visitors (not you) want
Discovering keyword tools
Using the right selection criteria
Researching your competitors
At some point, not talking about keywords in regards to SEO is the dream. The truth is, keywords aren’t the focus of a good SEO strategy — visibility, authority, and good writing are.
But you still want to focus on keywords. Search engines haven’t gotten good enough at semantics to make us all forget about keywords. Someday search engines may be able to index and rank sites based on concepts — by knowing that cars and autos are the same thing — but until then, you have to make some pretty specific choices.
In this chapter, you find out how to pick the right keywords to bring traffic to your business website. Don’t drive yourself crazy with keyword research. Your time is better spent on writing great stuff, working in social media, and improving your site. But some basic research always helps.
Thinking Like Your Visitors
Before you start thinking about tools, you must understand that you ...