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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 5: Understanding Blended Search

In This Chapter

check.png Knowing what gets blended

check.png Optimizing products

check.png Optimizing news

check.png Optimizing images

check.png Optimizing video

check.png Optimizing for local search

In May 2007, Google released a new version of its search results dubbed universal search. Other search engines followed suit. The SEO industry calls it blended search.

Blended search mixes relevant news, images, video, and other content right into the traditional web search results on a search result page.

If a search engine decides that some other type of content (a photograph, for example) is more relevant than the top-ten web search results, the search engine replaces one of those web search results with the image.

Blended search presents more opportunities for you to grab real estate on the first page of search engine results. Every image, video, and press release you do, as well as your physical location, ...

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