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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 6: Writing Great Copy for Search Engines (And Readers!)

In This Chapter

check.png Writing online copy that attracts customers, boosts sales, and helps grow your business

check.png Writing title tags and headings (that people will click)

check.png Setting a writing routine

Like it or not, search engines care about words, so you’re going to have to put your hands on a keyboard and write some stuff about your company or hire someone else to do it.

Keep the following in mind:

Writing great copy takes time and practice, not necessarily natural talent.

Hiring someone else to write is an option, but it’s going to cost you. If you pay $5 for a page of copy, it will read like you paid $5 for it — lousy.

Setting a routine makes writing easier.

In this chapter, you find some tips for writing great copy that both search engines and your visitors will like.

Writing Online Copy

You haven’t even started writing yet, but two thoughts are probably going through your mind:

“I don’t have anything to write about!”

and

“How many times should I repeat a key phrase on a page?”

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