Chapter 7: Building Link Love
In This Chapter
Discovering why links matter
Encouraging links
Getting the easy links
Staying out of trouble
Creating link bait
Link building — getting other sites to link to yours — is critical to your search engine optimization efforts. However, many people ignore the rest of SEO and focus entirely on acquiring links. Link building is not the only component, and ignoring great copy, great code, and a well-structured site in favor of link building is a mistake.
This chapter explains why links matter, how search engines weigh links, the factors for quality links, and several tactics for building links to your site.
This chapter is very technical and detailed, so keep some perspective. You don’t need to spend the next two years writing link bait. But you should do everything up to and including the suggestions in the “Leveraging Your Partners for Links” section. For everything after that section, you can read and learn. If you have time and a big budget, ...
