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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 9: Hiring an SEO Professional

In This Chapter

check.png Figuring out how to find candidates

check.png Checking qualifications

check.png Asking the right questions

check.png Knowing what to expect

After reading this minibook, you might decide that you need to hire an SEO consultant instead of trying to improve your search rankings yourself. And hiring a consultant might be a wise decision. Search engine optimization is a time-consuming and demanding Internet marketing task.

Finding an SEO Professional

A good SEO professional is someone you work with for months or years. She can advise you and help you make long-term improvements to your website. And she is also aware of your business objectives beyond higher rankings or more traffic. Try the following places to start your search:

Talk to other business owners. Find out whether they’ve worked with anyone, and if so, how they liked that person. Referrals are still your best information source.

Check industry associations and analyst websites, such as SEMPO, at www.sempo.org, or SEOMOZ, at www.seomoz.org. Both have marketplaces where you can request bids, and ...

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