Chapter 7: Maximizing E-Mail Deliverability
In This Chapter
Dealing with bounced and blocked e-mail
Understanding e-mail content filters
Maximizing delivery rates
Working with emerging delivery technology
Thinking about the early days of postal mail delivery conjures up images of Pony Express riders traveling long distances and risking their lives to get mail delivered, proudly in the name of the United States of America. Although sticking a stamp on a letter or postcard and dropping it off at a U.S. Postal Service office doesn’t necessarily assure its delivery to someone’s mailbox, mail carriers most often do succeed in delivering your mail to the mailbox of the intended addressee. Or, they return your mail to the mailbox specified in the return address, along with a clear reason for the failed delivery.
E-mail delivery, though, isn’t quite as trustworthy as the U.S. Postal Service. Even e-mail sent to a correct e-mail address doesn’t always reach the inbox, and returned e-mail doesn’t always include unmistakable reasons for the failed delivery.
However, the good news is that the ...