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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 4: Tracking Other Blogs

In This Chapter

check.png Understanding RSS and feed readers

check.png Setting up Google Reader

check.png Reviewing your feeds fast with hot keys

check.png Getting organized with folders and tags

Two things power the blogging world: writers and the community in which they function. The earlier chapters of this minibook talk about you, the writer. But that’s only half the equation.

Somehow, you need to get involved with the larger community, that is, the many bloggers and readers out there already talking about your subject. That involvement leads to links and references to you by other, more influential bloggers. If you want that kind of involvement, want to be noticed, and want to become a respected member of the community, you need to do one or more of the following:

Connect with other bloggers via social media (see Book VII).

Leave a pithy comment on an influential blog.

Reference another blogger’s post in one of your own and link to that post.

Write something highly relevant to current events.

All these methods require that you know what’s going on in your industry or community, ...

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