Chapter 5: Building Your Network
In This Chapter
Finding and keeping friends
Expanding your network with questions and answers
Behaving yourself in social media
To this point in this minibook, a lot of the mechanics of social media have been covered: setting up profiles, talking to your friends and followers, and posting new items. In this chapter, you see how to actually meet and keep friends — and how to deal with the occasional foot-in-mouth incident.
All social media websites work on the principle of friends. In social media, a friend is someone who keeps tabs on what you’re doing on that particular site. The mechanism might vary, as you can see in Figure 5-1, but the principle remains the same: More friends means a bigger network, which means more people to pass your message along. That means more people to sell to, of course. But more importantly, it means that you have a larger audience of potential fans of you and your brand. They can tell other folks about you and multiply the number of people you can reach directly and indirectly.
Figure 5-1: Adding friends on Facebook.
• On social networks, such as Facebook, friends receive updates when their friends ...