Chapter 1: Getting Started with Mobile Marketing

In This Chapter

check.png Discovering mobile marketing and its key elements

check.png Exploring the myriad mobile devices and networks

check.png Finding out about the two approaches to mobile marketing

check.png Complying with rules, regulations, and best practices

Life is mobile. People around the world are on the go, and nearly everyone has a mobile phone or a mobile device of some kind to help him or her get through the day. Users are connecting with other people, being entertained, gathering relevant information, and interacting with businesses anywhere, anytime, and for nearly any purpose. Today’s mobile device has become an all-purpose utility. People are still making and receiving phone calls with their mobile device albeit maybe to a lesser degree. Today they’re texting, searching the web, downloading applications, consuming and creating content (weather, radio, television, social media posts, deal of the day), interacting with and responding to advertisements, scanning codes, checking in with friends and at places via social media, finding stores, buying stuff, ...

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