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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 3: Running Mobile Communication Campaigns

In This Chapter

check.png Setting up mobile communication user flows

check.png Interacting with users through text quizzes, surveys, and polls

check.png Giving users incentives

check.png Encouraging user-generated content

A mandate of marketing is to communicate — and oh, boy, can you communicate with mobile marketing. You can use mobile marketing to generate consumer responses to your queries, disseminate information, collect information, entertain your audience, and conduct commerce.

This chapter focuses on showing you how to set up and run interactive text-messaging communications programs — including promotion services, quizzes, polls, and surveys — as well as the various ways you can get consumers into the game by generating and sharing their own content.

In the following pages, you discover how to create program text-messaging user flows, documenting all the steps for text-messaging communication between your company and the mobile customer so that you can significantly enhance your marketing programs. You find out about the common elements of mobile marketing text-messaging ...

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