Chapter 4: Displaying Your Advertising on Mobile Devices
In This Chapter
Leveraging buyers, publishers, and networks
Understanding how to buy mobile advertising
Discovering how to monetize your sites with advertising
Placing mobile ads in front of mobile users
With the proliferation of mobile devices and the increased consumer adoption of services like the mobile Internet and mobile applications, marketers are turning to mobile advertising, and like them, you can too to:
• Generate brand awareness. Increase the number of people who know about your company and its products and services.
• Increase the likelihood that consumers may want to buy your products.
• Increase sales by driving traffic directly to a transaction.
• Generate new revenue streams by including advertising in your messaging, mobile Internet sites, and applications.
If you’ve never bought an advertisement in your life, or even if you’re not sure how you can use mobile advertising, don’t worry. You’ve come to the right place. In this chapter, you get up to speed about mobile advertising: what it is, who to work ...