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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 5: Delivering Valuable Mobile Content

In This Chapter

check.png Developing and distributing mobile content

check.png Adding value with mobile applications, enhancements, and games

check.png Setting up a mobile Internet site

Customers are looking for value — that is, they want to acquire content, goods, and services, as well as engage in experiences that they find to be genuinely useful, informative, educational, enriching, delightful, or entertaining when they interact with you. The mobile channel is an ideal medium for value exchange.

Perhaps you want to send content produced by your business, use content as a promotional offer to create awareness for your business, or offer points and coupons that can be redeemed for content, experiences, or products and services. Or maybe you want to generate brand utility by offering store locators, nutrition or financial calculators, shopping-comparison widgets, and similar services. If so, you’ve come to the right chapter.

When you’re done with this chapter, you’ll understand what it takes to create, manage, and deliver content to mobile subscribers via mobile marketing services: alerts, installed applications, websites, the mobile Internet, loyalty programs, and ...

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