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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 6: Getting Paid for Your Mobile Marketing Efforts

In This Chapter

check.png Making money through the mobile channel

check.png Distinguishing among mobile payment models

check.png Cashing in on carrier billing relationships

check.png Building out your own commercial presence

The mobile channel is unique. It is a personal, location- and time- independent, interactive marketing medium that can be used to enable commerce. You can use it to process transactions and as a storefront, as well as a tool to interact with and turn your once-inert print, television, radio, outdoor, advertising, and related marketing media into immediate retail engagement mediums. In 2012, eBay estimates that between its auction site and PayPal, it will process over $8 billion in transactions through mobile. Worldwide, mobile commerce transactions are expected to exceed $1 trillion by 2015, up from $24 billion in 2011.

This chapter reviews the many ways you can leverage mobile as a medium of commerce. It explains how you can commercialize physical and virtual goods through and with mobile, including music, movies, tickets, parking, televisions, ...

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