Book description
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.
Table of contents
- Cover
- Half Title
- Full Title
- Copyright
- Contents
- Acknowledgments
- Preface
- Chapter 1 • Development of Music Marketing on the Internet
- Chapter 2 • State of the Market
- Chapter 3 • Overall Music Marketing Strategy
- Chapter 4 • Domains and Hosts: Nuts and Bolts
- Chapter 5 • Creating the Web Site
- Chapter 6 • HTML and Scripts
- Chapter 7 • Optimizing and Monitoring Your Web Site to Increase Visitation
- Chapter 8 • Audio and Video for Your Web Site
- Chapter 9 • E-commerce: Product Ordering and Fulfillment
- Chapter 10 • Finding Your Online Market
- Chapter 11 • Successful Promotion on the Web
- Chapter 12 • Social Networking Sites
- Chapter 13 • Internet Obstacles
- Chapter 14 • Mobile Media
- Chapter 15 • Mobile Music Marketing
- Online Resources for the Music Business
- Index
Product information
- Title: Web Marketing for the Music Business
- Author(s):
- Release date: November 2012
- Publisher(s): Focal Press
- ISBN: 9781136122378
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